Work

hudson Hawk

  • Content Workflow
  • Web Design + Development
  • Conversion Rate Optimization
  • Digital Transformation
  • Integrations

Creating Better Customer Experiences that Drive Greater Business Results

When we took over the management of Hudson / Hawk website, we focused on making strategic changes that would improve the customer experience while also increasing new customers, reviews, and appointment retention. Along the way, we also consulted and supported the launch of two new locations and the selection of a new booking platform.

Client

Hudson / Hawk Barber & Shop is a multi-location barber and retail shop with over 10 locations in the midwest.

Our Role

Business Consulting
Web Design + Development
Content Strategy
Conversion Rate Optimization
Digital Transformation
Integrations

The Results

As a part of our SEO strategy, we built unique pages for each location and showcased reviews helping boost visibility for each location and increase review submissions.

To reduce no shows, a 1-click method for adding the haircut appointment to the customers calendar on the confirmation page and email.

Steven And His Team Have Been A Pleasure To Work With. Very Professional, Knowledgeable And Easy To Work With. We've Seen Our Web Traffic Increase, More People In The Shops And More Reviews Coming In, Among Other Things. Glad To Have Them Onboard Helping Support Hudson / Hawk Barber & Shop.

Thad F. Co-Founder & CEO at Hudson / Hawk

Behind the scenes

Features

  • Custom Location Pages
  • Dynamic Banner Alert
  • Add to Calendar Confirmation
  • Device Recognition
  • Reviews Feed
  • Conversion Tracking

Technology

  • WordPress
  • Advanced Custom Fields
  • Breeze
  • Contact Form 7
  • Google Tag Manager
  • Yoast
  • PHP

Services

  • Business Consulting
  • Content Strategy
  • Web Design + Development
  • Digital Transformation

Industry

  • Personal Care
  • Local Services
  • Brick & Mortar Chain

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